Bank of America
Can’t Stop Banking
Bank of America was seen as a super traditional bank—a brick-and-mortar building with a big vault of money. And yet, their digital tools are some of the best in the banking biz.
So, to position them as the digital powerhouse they are, we created a world where everybody on their phones is doing the last thing you’d expect them to be doing—banking.
Art Director: Katie DiNardo
CDs: George Apfelbach, Hache Hernandez
ECDs: Jeanie Caggiano, Sue DeSilva