Bank of America was seen as a super traditional bank—a brick-and-mortar building with a big vault of money. And yet, their digital tools are some of the best in the banking biz. 

So, to position them as the digital powerhouse they are, we created a world where everybody on their phones is doing the last thing you’d expect them to be doing—banking. 

TVC

The Gift that Keeps on Giving :15

A Change of Life Plans :15

A Plan Outside the Band :15

Art Director: Katie DiNardo

CDs: George Apfelbach, Hache Hernandez

ECDs: Jeanie Caggiano, Sue DeSilva