There’s nothing as freeing as hiking naked. But sadly, confusing laws and prudish cultural biases against nudity in America make it difficult for naked hikers to know which trails are safe.
So on National Nude Day, Bear Naked Granola stepped in. We partnered with Outside Magazine and, using their GAIA GPS app, set out on a mission to blaze America’s first (un)official nude trails system, mapping the country one naked-friendly trail at a time. Learn more at BearNakedTrails.com
Cannes Lions--Silver Lion
Case Study
Film
Site
The Guide to Hiking Naked: The Essential Handbook for Nude Hikers
1st Place Winner of 2024 PRINT Awards - Brochures and Catalogs
Naked hikers rejoiced 🥹
Senior Copywriter: Kelley Barrett Senior Art Director: Katie DiNardo
ECD: Sam Shepherd
Producer: Natalie Dahl
Designer: Kyle Poff