Must be the Coffee
La Colombe
No one knows how to root for the underdog quite like Philly fans. They withstand freezing temperatures, scream until their lungs give out, and somehow scale street poles greased with Crisco. How do they do it? Some say there must be something in the water. But we know the truth — it’s in the coffee.
So, as the official coffee sponsor of the U.S. Men’s National Team, aka the biggest underdog team in the World Cup, La Colombe rallied its hometown to help U.S. soccer supporters fan like Philly.
World Cup TVC
Featuring real Philadelphians.
Speaking in really incredible Philadelphian accents.
And real Philly moments. Like when this horse famously escaped its stable and booked it down I-95.
![]()
![]()
In-Cafe
Free iced Americanos for anyone in American soccer gear.
![]()
![]()
Most importantly, Philly loved it.
Made at Uncommon Creative Studio with Katie DiNardo, Sammy Gold, Eddy Allen, Charlie Balmer, Sam Shepherd
Directed by Leigh Powis