PAIN
NYFW
New Yorkers love pain. How else do you explain paying $7K for a windowless shoebox apartment with six roommates, standing in line for hours to try a “viral” bagel, and inhaling the sweet smell of human pee on a daily basis?
So during New York Fashion Week, we turned this masochism into the main attraction with PAIN: a Soho installation built around one claw machine, housing one impossible-to-win, $20,000 authentic vintage Birkin bag.
D&AD--Wood Pencil for Spatial Design/Installations
The One Show-- 2 x Bronze for Brand Installations & Environments and New Ideas in Campaign Design
