ROACHCOAT
You Can’t Kill What Won’t Quit
Boston Celtics reporters called the NY Knicks “cockroaches.” But that’s not an insult. That’s a compliment. Because while vile, cockroaches are the most resilient creatures on earth. You can crush them, poison them, starve them, freeze them, full on decapitate them. But they won’t die. They endure. And there is nothing more New York than that. So, we leaned in. And at the Celtics v Knicks matchup, broke out this little number.
From here, the Knicks went on to win the 2026 NBA championship, ending a 53-year drought. Coincidence? Yes, actually. But makes you think.
ROACHCOAT.COM
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