Playlist It
Spotify
Spotify Playlists are the digital diaries of Gen Z. It’s the one place where they can process the world without the world watching. To celebrate this, we turned real user playlist titles into hyper-contextual out of home that similarly reacted to the world around it.
West Village
East Village
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Lower East Side
FiDi
SoHo
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NYC Tourist Szn
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The Knicks Finals
The Tony Awards
Father’s Day (ft. my dad)
NYC Drag March
World Cup
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When the Sun Finally Came Out
Summer in Miami
Mercury in Retrograde (LA)
Traffic (LA)
Manifesto (written in real playlist titles)
