Swiss Miss is seen mainly as a comforting wintertime treat, causing its sales slump outside of that season. So, to leverage the drink as a year-round comfort, Swiss Miss will position itself as a remedy for the everyday struggles. Because, if you turn on the TV, go on Twitter, or just look outside, it’s clear that we could all use a hug. In a mug.
Public figures have their fair share of rough times. So, Swiss Miss will send them customized mugs to brighten their day. When warm water is added, a happier message is revealed.
Late Night Swiss Miss sponsors a “Hug in a Mug” segment where all the news discussed is spun to be incredibly uplifting.
Hug in a Mug Cake
Because sometimes hot chocolate doesn’t do it. Sometimes you also need cake.
Made with: Shelby Bass (AD) Mila Wizel (AD) Rachel Sherman (Strategy)