SWISS MISS

Swiss Miss is seen mainly as a comforting wintertime treat, causing its sales slump outside of that season. So, to leverage the drink as a year-round comfort, Swiss Miss will position itself as a remedy for the everyday struggles. Because, if you turn on the TV, go on Facebook, or just look outside, it’s clear that we could all use a hug. In a mug.

LIMITED TIME PACKAGING

These themed boxes will offer pick-me-ups throughout the year. 





GREETING CARDS

Uplifting cards will be available for purchase where Swiss Miss is sold. 



TV

“Nice News Reports” are placed during news broadcasts to provide some comfort amidst the chaos.




RADIO







EARNED MEDIA

Public figures have their fair share of rough times. So, Swiss Miss will send them customized mugs to brighten their day. When warm water is added, a happier message is revealed. 


There, there, Hannah B. 



JIMMY FALLON SEGMENT

Swiss Miss sponsors a “Hug in a Mug” segment where all the news discussed is spun to be incredibly uplifting. 



SWISS MISS HUG IN A MUG CAKE

Because sometimes hot chocolate doesn’t do it. Sometimes you also need cake. 



Made with:
Shelby Bass (AD)
Mila Wizel (AD)
Rachel Sherman (ST)
Cody Colvin (CBM)
Ines Bouck (XD)


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