Copywriter at Leo Burnett, Chicago.



Swiss Miss

Swiss Miss is seen mainly as a comforting wintertime treat, causing its sales slump outside of that season. So, to leverage the drink as a year-round comfort, Swiss Miss will position itself as a remedy for the everyday struggles. Because, if you turn on the TV, go on Facebook, or just look outside, it’s clear that we could all use a hug. In a mug.


(Student work) 


Limited-Time Packaging




OLV




Radio






Greeting Cards






Earned Media


Public figures have their fair share of rough times. So, Swiss Miss will send them customized mugs to brighten their day. When warm water is added, a happier message is revealed.




Late Night


Swiss Miss sponsors a “Hug in a Mug” segment where all the news discussed is spun to be incredibly uplifting.




Hug in a Mug Cake


Because sometimes hot chocolate doesn’t do it. Sometimes you also need cake.



Made with:
Shelby Bass (AD)
Mila Wizel (AD)
Rachel Sherman (ST)
Cody Colvin (CBM)
Ines Bouck (XD)