Copywriter at Leo Burnett, Chicago.

The Lost Class
Change the Ref

3,044 students from the high school class of 2021 aren’t graduating because they were killed by a gun. That’s 3,044 kids who won’t walk across a stage and into the rest of their lives. They are The Lost Class.

With Change the Ref, we held a graduation ceremony in their honor. But it wasn’t enough to paint a picture. We had to confront the problem. So, we invited David Keene, former NRA President, and John Lott, author of More Guns, Less Crime, to make the commencement speeches. And they did. 

Visit The Lost Class website to learn more and sign the petition to pass universal background checks on all gun sales.

ECD: Sam Shepherd
Producer: Ashley Geisheker
ACDs: Matt Turnier, Jason LaFlore
ADs: Katie DiNardo, Sofia Gahn
CWs: MacKenzie Hart, Kelley Barrett
Designer: Kyle Poff
Director: Bryan Buckley